This is a full page advertisement from a magazine for Tide soap. It features a woman held in a man's arms, trembling because his shirt is so white from the Tide soap he used. This advertisement just goes to show how ridiculous things have become. Men are being told that they need a certian type of soap for their clothes so that they can have women falling into their arms. Advertisements commonly play on a person's need to belong or their need to escape loneliness. Advertisers wouldn't be wasting their money on these types of ads unless they worked. Many people buy into these ideas that material things can bring them what they need. This ad is just one example of that. Other advertisements tell people that they need a certain car to live the life they want, or they need certain types of clothes to be accepted by the world. Advertisements draw people's attention away from their internal self and tell them that they need to change their outside.
The Tide ad above is not only manipulating, but it is quite hilarious. The notion that a man needs only to wash his clothes with tide to have a woman wanting him to hold her tight is pretty unbelievable when you actually think about it, but the advertisers are counting on you not to think about it. Advertisers know that when you view an advertisement, you don't think about it, you have a quick reaction to it in your brain, and they are counting on that reaction to be exactly how they planned. When advertisers design ads like the one above, they are equipped with the knowledge of how to manipulate the consumers' reaction to the advertisement. They have gotten so good at it, it can be scary to think that maybe in the future they may even be able to control your mind!!!!! That's probably a long way off though, so we should be safe for now. Advertisers have become very effective at their job and they learn more every day, so you can expect ads to become even more manipulative in the future.
I agree with you that advertisements are getting ridiculous. But the advertisers who are making these ads are pretty sure that they are working since they continue advertising them. I think that all advertisements demonstrate the need to change our outside verse our internal need, we see this in the cloth ads, vehicles ads, hair dye ads, and many much more. This ad is hilarious because we as a society offend do not think of man doing their laundry especially man who are married and for those who are single to be able to make a woman tremble due to their laundry. It is true that advertisement manipulates the consumers easily, but I think that as we get older we begin to ignore them and learn not to buy the object being sold. Most of the consumers who I think fall in easily to consume the object being sold in ads are usually people who range from 16 through maybe 28 years old.
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I agree with you that advertisements are getting ridiculous. But the advertisers who are making these ads are pretty sure that they are working since they continue advertising them. I think that all advertisements demonstrate the need to change our outside verse our internal need, we see this in the cloth ads, vehicles ads, hair dye ads, and many much more. This ad is hilarious because we as a society offend do not think of man doing their laundry especially man who are married and for those who are single to be able to make a woman tremble due to their laundry. It is true that advertisement manipulates the consumers easily, but I think that as we get older we begin to ignore them and learn not to buy the object being sold. Most of the consumers who I think fall in easily to consume the object being sold in ads are usually people who range from 16 through maybe 28 years old.
ReplyDeleteKarmina
This is a very amusing advertisement because it shows how people are willing to go to extreme measures to get the attention of the opposite sex. A similar example would probably be the advertisements for Axe (the men’s body spray). When someone watches those commercials and sees how a numerous amount of women crowd over one guy who happens to be wearing Axe spray, they want to use it. It has a sexual appeal because of the way she is holding him and has her hands around his head and neck, which is what couples do when they get are into each other.
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